Streaming service Epix to relaunch as MGM+ in 2023
On the same day that Lionsgate renamed Starzplay to Lionsgate+, MGM’s Epix announced it would also get a “+” in its brand title. Epix, the ad-free streaming service, announced today that it will relaunch as MGM+ in early 2023.
While the new name is hardly original, mainly the plus sign, the rebranding comes as streaming services continue to take on the name of their larger brands. This, of course, includes Lionsgate’s new Lionsgate+. Can we stop with the plus signs now?
Also, it’s doubtful that the timing of MGM’s news and Lionsgate’s announcement is just a coincidence. Epix was previously owned by Lionsgate and Viacom. In 2017, MGM acquired full ownership of Epix in a $1 billion deal.
Amazon completed its acquisition of MGM this past March. yahoo! finance