Steaming media connect session focuses on ATSC 3.0

The ultimate success of ATSC 3.0 depends largely on its adoption by television broadcasters, consumer electronics makers, viewers and the broader tech industry, which will provide the talent, products and development needed for NextGen TV to achieve its full potential.

Streaming Media 2021 Connect offered just such a forum to advance the 3.0 message among those outside the typical broadcast sphere during the “ATSC 3.0: OTA Meets OTT” virtual session.

Panelists, including Madeleine Noland, president of the Advanced Television Systems Committee; Todd Achilles, CEO of Evoca TV; Jim DeChant, vice president Technology at News-Press & Gazette Broadcasting; and Sassan Pejhan, vice president of Emerging Technologies at ATEME, covered ground familiar to broadcasters but less so to the tech community at large. ATSC