Star Bharat, the Hindi GEC, has unveiled a refreshed brand identity.
With this rebranded identity, the channel has rolled out a new tagline, ‘Dil Deke Dekho Zara’ and a new anthem to instil the message of its refreshed brand proposition.
The rebranding strategy aims to position itself as a one-stop destination for romance content.
Furthermore, Star Bharat aspires to reflect the refreshed identity in its programming by bringing to light stories of love and romance whilst keeping universal relationships at the forefront.
A spokesperson from Star Bharat said, “Our channel is at a juncture where it needs to reinvent and bring forth refreshed look and feel combined with renewed programming. Romance is a universal language and cuts across age, gender, and culture. We are happy to progress in this space and intend to make television viewing a cohesive experience for our viewers. With the new brand promise, we will continue to offer compelling content and create characters and formats that resonate with the masses.” Campaign India