Sony Pictures Networks (SPN) has integrated and rebranded Ten Sports, which it had acquired last year from Zee Group for Rs. 2600 crore. With over 11,000 hours of live content, SPN is committed to provide distinct content for each channel to make viewer discovery easy. The company has also tied up with IMG Reliance to create background content such as chat shows and statistics. The channel’s content line-up includes football, golf, and tennis, besides various domestic leagues and the company hopes to monetize on various marquee content.