Sony Sports Network acquires TV rights to WPBL

The renowned sports broadcast entity, Sony Sports Network has acquired the television rights to the forthcoming World Pickleball League (WPBL).

The development’s focal point is to help this sport reach a larger audience. In India, more than 50,000 players picked up the sport of pickleball in 2024. There are an estimated 1,000 pickleball courts in India.

Former tennis players, Gaurav Natekar and Arati Ponnappa Natekar have conceptualized this league which debuts on January 24, 2025.

The upcoming tournament consists of six franchises – Chennai Super Champs, Hyderabad Superstars, Dilli Dillwale, Mumbai Pickle Power, and Bengaluru Jawans. The 10-day competition will consist of 18 fixtures and 48 international players from 14 different nations.

Rajesh Kaul, Chief Revenue Officer – Distribution & International Business and Head – Sports Business, Sony Pictures Networks India, said, “Pickleball has experienced a tremendous surge in popularity, not just in India but globally. At Sony Sports Network, we have always strived to bring the best and most diverse sporting content to our viewers and the addition of the World Pickleball League affirms our endeavors. We are excited to showcase the inaugural edition of the World Pickleball League to our audiences and provide a platform that will help expand the reach of this dynamic sport.”

Gaurav Natekar, Co-Founder and CEO – World Pickleball League, said, “We are delighted to have Sony Sports Network as the official broadcaster of the World Pickleball League. Sony Sports Network holds a special place in my heart, given my previous associations with them. Their exceptional track record of captivating audiences with their comprehensive coverage of sporting events across India and the globe is truly commendable. The brand has a deeper partnership with the World Pickleball League, and Sony Sports Network coming on board is a testament to their commitment and trust in the World Pickleball League. Their ability to cultivate fan engagement and enthusiasm for various sports further enhances the excitement as we near the debut season.” Sportsmint Media