The week 2 ratings of BARC data for the period between Saturday, 5th January 2019, 11th January 2019, throws light on the performance of various channels in the HSM Urban and Rural segments.
In the Urban HSM, Sony regained its leadership with 466851 mn imps while last week’s market leader Star Plus 418398 mn imps stepped down to become the runner up of the segment. Rest of the channels in the category managed to retain their positions of week 1. Colors with 397884 mn imps stayed at No.3. followed by Zee TV at No.4 with 380869 mn imps. Star Bharat 322522 mn imps and Sony Sab 289209 mn imps retained their rankings at the 5th and 6th places respectively. STAR Utsav 193339 mn imps, Sony Pal 166578 mn imps and Zee Anmol 156755 mn imps settled at the 7th, 8th and 9th slots respectively. With 134305 mn imps, &TV settled at the 10th place in the top 10 GECs chart in week 2.
On the other hand, the Hindi GEC U+R segment is seen dominated by Zee Anmol with 825917 mn imps while their market has witnessed a shuffle in the ranking this week. Sony Entertainment Television 631520 mn imps have bounced to the No.2 slot pushing away last week runner up Star Plus 598561 mn imps to the 6th slot. While Zee TV 621026 mn imps and Star Bharat 613744 mn imps have retained their position at No .3 and No 5 respectively. Star Utsav 602723 mn imps has climbed to the 5th place and Colors 592489 mn imps has stepped down to the 7th place in the list. Further Sony Pal 521011 mn imps has managed to retain its ranking at the 8th position while Rishtey 484384 mn imps is seen overtaking Dangal 479688 mn imps to occupy the 9th slot in the chart.
The rural HSM market is led by Zee Anmol 669163 mn imps followed by Star Utsav 409383 mn imps in the 2nd slot. Dangal TV 378513 mn imps have moved up to the 3rd slot while Rishtey 361628 mn imps has also moved up to the 4th place. Sony Pal 354433 mn imps has dropped to the 5th place followed by Star Bharat 291222 mn imps and Zee TV 240157 mn imps that are seen retaining the 6th and 7th places respectively. Colors 194605 mn imps stood at the 8th position pushing away Big Magic 183536 mn imps to the 9th place. Star Plus 180164 mn imps is seen settled at the 10 places in week 2.―Tvnews4u