Since its launch in 2017, Sony BBC Earth has paved way for world-class content in the factual entertainment category. Imparting knowledge and inspiring its viewers with insightful storytelling and pathbreaking shows, the channel has completed its 5-year milestone. Celebrating this landmark in its special way, Sony BBC Earth launched a 360-degree campaign titled ‘Make every moment meaningful’ and a wide range of activities under it.
As a part of the campaign, the channel launched a user-generated contest titled #5YearsOfLife on Instagram giving people a chance to share how they have added meaning to someone’s life via reels using the brand audio. Taking the excitement, a notch higher, an innovative Instagram filter was for an immersive experience. Built using augmented reality, the filter works when users point their camera towards the Sony BBC Earth logo (on-air, web, print, and outdoor) and their screens come alive with animated animal figures. The channel also introduced a property ‘5 Years 5 Mega Shows’ giving viewers a chance to vote for their favourite movies. The property will air every Saturday at 8:00 PM, 12th March onwards. Business News This Week