Ad monetisation platform Smart AdServer has announced that it has acquired Paris-based CTV and video advertising marketplace DynAdmic. Financial terms of the acquisition have not been disclosed. Following the combination, DynAdmic’s technology and operations will be integrated within the Smart platform, expanding the French firm’s contextual and cookie-less targeting capabilities. The purchase follows Smart’s buyout of Berlin-based demand-side platform (DSP) LiquidM in December 2019, and an investment from Capital Croissance in January this year.
Arnaud Creput, Smart CEO, commented on the acquisition, “We are impressed by the technology and expertise developed by DynAdmic to bring superior performance to brands and agencies with OTT and CTV contextual targeting. The addition of DynAdmic complements Smart’s cookie-free and CTV strengths, which are the most critical shifts in our industry. This acquisition also accelerates our strategic development in the United States. We remain dedicated to creating a scaled independent alternative to the dominant platforms with a strong commitment to privacy, transparency, innovation and performance.” Exchange Wire