Sachin Agnihotri
Director Sales, India,
TVU Networks

A New Way to Produce for Today’s Audiences and Viewing Platforms

The Indian broadcast industry is moving toward a revolutionary new way of producing content. As 4G and mobile have become more prevalent, cable, satellite, and the television set are no longer the primary choice for viewing content. Now, content is available to watch at any time on a growing number of platforms, which include, but are not limited to, video streaming sites and social media. For these reasons, it is crucial for broadcasters to make themselves available on every one of these platforms, making sure they are catering to each group of viewers depending on their expectations. For example, someone watching the news via smartphone will prefer to watch a short comprehensive clip as opposed to detailed segments as seen on television, which can run for minutes at a time, not ideal for anyone who is on the go.

To engage with as many audiences as possible, broadcasters need a story-centric, multi-platform approach to content creation, as they must craft multiple versions of the same story, varying both in length and content. Though in the past, broadcasters have focused on gathering and editing content for a single program, now they can no longer afford to discard raw material after a single use, as all assets can and must be fully leveraged to complete the task of accommodating an ever-increasing number of audience types. So broadcasters must also deploy a workflow that completely changes how they view and execute all parts of the production process, from acquisition to distribution.

Automation, artificial intelligence, and real-time capabilities will be key elements in this type of workflow. Stories can automatically be assigned to specific equipment and people before acquisition even begins. Additionally, transmissions can be scheduled in advance so that broadcasters do not need to manage individual streams. The automation of these processes greatly speeds up the overall production process and saves broadcasters a great deal of time.

In addition, artificial intelligence is becoming more and more useful as it pertains to video. Its ability to recognize faces, objects, and even speech makes it an incredibly powerful tool when it comes to the indexing of footage with metadata. To try and identify these elements in a video and then archiving that information would be incredibly time-consuming and susceptible to human error. By using artificial intelligence for the task, the process is both faster and more accurate.

This means broadcasters can quickly gain access to an abundance of important information, such as who or what is in a particular video clip as well as what is being said. This metadata can be made accessible in real time through a search engine that allows users to track video assets down to the exact frame, yielding comprehensive lists of all raw material that contains a specific object or individual, as well as full transcripts of speech from each video clip. Time-coded results keep data organized in a consistent and reliable way.

On top of this, users can edit in real time as well using this raw material at any step of its progression through the workflow. Whether it has just been acquired or is being indexed, broadcasters can begin to work with a video asset to prepare it to be used for the final product, which further increases productivity and speed.

A workflow solution that harnesses the power of all of these features is innovative and forward thinking, providing broadcasters with a complete upgrade to previous methods of production. It allows broadcasters to think beyond individual programs to engage with viewers across platforms, increasing their exposure, and staying on top of today’s trends while also being more resourceful and saving time. As the Indian broadcast industry transitions toward implementing this kind of workflow, it can focus on evolving alongside shifting viewing habits. TVU Networks is leading the industry in this transition, with solutions for everything, from acquisition to distribution that fit seamlessly into a workflow that puts viewers and stories first.

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