The Indian edition of the world’s greatest music and pop culture brand Rolling Stone has announced the launch of Rolling Stone Bharat, a bi-lingual content platform. Envisioned as an inclusive, Hinglish-language video portal for news and content related to music, lifestyle and youth culture, Rolling Stone Bharat will be launched as an all-access streaming channel on India’s leading digital video platform JioTV as a part of JioTV Specials.
The move marks a bold, new milestone for the rapidly expanding Rolling Stone India brand, which launched in the country in 2008 and has since remained the undisputed leader in news of this segment.
Sajan Raj Kurup, Creator, Investor and Managing Director, Creativeland Publishing Pvt. Ltd. said, “It’s a very exciting time to be a part of the content ecosystem in India. With Rolling Stone Bharat, we have been able to secure two very significant goals: of becoming an omnichannel digital-first magazine; as well as keeping our commitment to spotlight the diverse talent in India and bringing into our fold newer audiences that may have been uninitiated so far. The content on the channel aims to bring the best of the world to every mobile screen in India.” Rolling Stone India