The free ad-based video-on-demand (AVOD) service, rlaxx TV, today announced a new partnership with Wurl, the leader in data-driven solutions for CTV distribution and marketing, to bring new content partners to rlaxx TV. The partnership signifies the first integration of HTTP Live Streaming (HLS) on rlaxx TV.
Through its Global FAST Pass (GFP) solution, Wurl enables streamers to expand their channel lineups and increase revenue through partnerships with top content companies. Partnering with Wurl and implementing an HLS feed on rlaxx TV will offer greater flexibility in onboarding new content, and increase the amount of new content partners on rlaxx TV to bring more diverse content to its audiences around the globe in 27 countries worldwide.
“We are excited about this next great step for us, partnering with Wurl and integrating HLS on rlaxx TV, which will allow us to offer even more premium live TV content to our viewers while making the onboarding process significantly easier for new content providers”, says Ronny Lutzi, Founder and CEO, rlaxx TV.
Wurl-powered channels will become part of rlaxx TV’s innovative FAST (Free Ad-Supported Streaming TV) service that combines the relaxed entertainment of linear television with the flexibility of video on demand. Content partners who are part of the Wurl network will have an effortless entry into FAST, while benefiting from the ability to customize and determine their content and determine the electronic program guide (EPG).
“We’re honored to be rlaxx TV’s first partner helping to deliver FAST channels and live events to their audiences,” said Sean Doherty, Jr., Co-Founder and COO, Wurl. “As FAST continues to grow exponentially around the globe, we’re excited to further enhance Wurl’s presence in Europe through this partnership.” PR Newswire