World Wide Open (WWO), a digital marketing agency specializing in social media marketing and media buying for the film industry on behalf of Reliance Entertainment has roped in Prabhat Choudhary as its head. Choudhary is the founder of Spice PR, and the co-owner of the celebrity digital marketing agency, Entropy. “At WWO, Prabhat will take forward the mantle of enhancing digital innovations, multi-platform reach, driving strategic partnerships and developing the media and entertainment client portfolio,” the company said in a statement.
Over the years, WWO has worked on digital campaigns of films like ‘Simmba’, ‘Golmaal Again’, ‘Veere Di Wedding’, ‘Super 30’, ‘Dear Zindagi’, ‘Jab Harry Met Sejal’, ‘ Saand Ki Aankh’, ‘Rabta’, ‘Stree’, ‘Half Girlfriend’, ‘Parmanu’, and more. Besides being an agency on board for Reliance Entertainment, WWO has serviced production houses like Red Chillies Entertainment, Balaji Motion Pictures Limited, Maddock Films, Color Yellow, Sony Music India etc.
“The agency is equipped to provide end-to-end digital marketing solutions including creative strategy, creation of media assets and inventory planning and buying and digital media planning and buying,” the statement said. In 2017, WWO was named the ‘Agency of the Year’ at the Asia Pacific Customer Engagement Forum and Awards (ACEF). In 2019, the agency won the award for Best Interactive Piece of Content at Digies for the film, ‘Game Over’.
“WWO, known for its innovative marketing, launched the first-ever Target AR Filter in India and Bollywood, in print, for the film, ‘Super 30’,” it further said.
Reliance Entertainment is the media and entertainment arm of Reliance Group and is engaged in the creation and distribution of content across film, television, digital and gaming platforms.―Business World