Radio Revenue Growth Of 19% YOY Recorded By DB Corps

D B Corp Ltd., informally known as the Dainik Bhaskar Group announced their quarter FY 2020 today, which cites remarkable radio revenue growth apart from the performance of its other sectors.

Their radio business revenue grew by 19% YOY to Rs. 377 million against Rs. 317 million. Also, its radio business EBIDTA grew by 84% YOY to Rs. 131 million (margin 35%) from Rs. 71 million (margin 22%), increased by around Rs. 13 million as per Ind AS 116 – ‘Leases’, which is added in depreciation and finance cost. Further, DB Corps radio business PAT grew by 98% YOY to Rs. 52 million (margin 14%) from Rs. 26 million (margin 8%).

A noteworthy, well-planned radio strategy and a strong audience connect is a reason for the growth of DB Corps radio revenue.

Radio Strategy:

Maintaining a leadership position in Chandigarh / Haryana / Punjab / Rajasthan / Madhya Pradesh and Chhattisgarh and continues to be the largest player in Rest of Maharashtra

Phase 3 stations bottom line is now positive, on the back of strong inventory management, programme profile, strong cost efficiencies and growing popularity

Strong audience connect through engagement and innovative on-ground activations:

MY FM launches Pehli Baar Vote Yaar, one of the biggest voting campaign to encourage new voters – MY FM launched three-week-long campaign across Tier II and III markets to encourage first-time voters. ‘Pehli Baar Vote Yaar‟ campaign was to bring a positive change in society. (https://winandoffice.com) The campaign was driven in 30 cities across seven states in India.

MY FM Balle Balle in London My FM initiated a contest ‘MY FM’s Balle Balle in London’ to en-cash the ensuing cricket season. Contest provided the opportunity for listeners to win a trip to London this sporting season―Radioandmusic