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Radio Revenue Growth Of 19% YOY Recorded By DB Corps

D B Corp Ltd., informally known as the Dainik Bhaskar Group announced their quarter FY 2020 today, which cites remarkable radio revenue growth apart from the performance of its other sectors.

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Their radio business revenue grew by 19% YOY to Rs. 377 million against Rs. 317 million. Also, its radio business EBIDTA grew by 84% YOY to Rs. 131 million (margin 35%) from Rs. 71 million (margin 22%), increased by around Rs. 13 million as per Ind AS 116 – ‘Leases’, which is added in depreciation and finance cost. Further, DB Corps radio business PAT grew by 98% YOY to Rs. 52 million (margin 14%) from Rs. 26 million (margin 8%).

A noteworthy, well-planned radio strategy and a strong audience connect is a reason for the growth of DB Corps radio revenue.

Radio Strategy:

Maintaining a leadership position in Chandigarh / Haryana / Punjab / Rajasthan / Madhya Pradesh and Chhattisgarh and continues to be the largest player in Rest of Maharashtra

Phase 3 stations bottom line is now positive, on the back of strong inventory management, programme profile, strong cost efficiencies and growing popularity

Strong audience connect through engagement and innovative on-ground activations:

MY FM launches Pehli Baar Vote Yaar, one of the biggest voting campaign to encourage new voters – MY FM launched three-week-long campaign across Tier II and III markets to encourage first-time voters. ‘Pehli Baar Vote Yaar‟ campaign was to bring a positive change in society. The campaign was driven in 30 cities across seven states in India.

MY FM Balle Balle in London My FM initiated a contest ‘MY FM’s Balle Balle in London’ to en-cash the ensuing cricket season. Contest provided the opportunity for listeners to win a trip to London this sporting season―Radioandmusic

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