Qwilt has launched a new service for website content delivery, enabling publishers to provide a better quality of experience to their online audiences. Qwilt’s Site Delivery Service is API-driven, leveraging Qwilt’s unique open caching technology and global network of service provider partners to bring to life high-quality digital experiences for end-users around the world. This new offering expands Qwilt’s service portfolio and builds upon the success of its streaming media delivery service.
Udi Lerner, SVP Product and Solutions, Qwilt, said: “Consumers are more likely to abandon a website if the web page takes too long to load or the transaction takes too long to complete. The outcome of poor delivery quality for publishers is the avoidable risk of losing customer engagement. By reducing latency and accelerating interactivity Qwilt can provide superior quality and a great end-user experience.
“Our Site Delivery solution leverages the proven content delivery technology in our core platform and addresses the challenges web developers face. It is designed to help developers in their effort to create great digital experiences that boost sales and increase customer engagement and satisfaction.”
Traditional content delivery network (CDN) caches are typically outside of Internet Service Provider (ISP) networks, far from the end-users who want to access the content. These few and distant caches are often subject to congestion and delivery delays, which in turn, can result in slower page rendering and transactions, ultimately increasing site abandonment rates. Qwilt’s solution, which includes deep, collaborative partnerships with service providers, distributes its edge caches deep inside service provider networks, bringing the content considerably closer to the website’s visitors.
Qwilt’s intelligent edge caching nodes have inherent advantages over other CDN caches, including a shorter distance between cache and end-user, extensive compute and storage capacity at the true network edge, and placement of the cache downstream of potential congestion at peering and exchange points. Qwilt’s caches, therefore, are unique in their ability to offer the highest quality delivery of a wide range of sites, such as digital publishing and e-commerce.
Lerner added: “We created our solution with a developer-first, open API-driven framework that is more flexible and adaptable. Our approach is based on APIs specified by the Streaming Video Alliance, where Qwilt has co-chaired the Open Caching Working Group for over six years. We uniquely expose these APIs on our platform and give developers exceptional control. It’s just easier for developers to use and configure to suit their needs.
“If they have any special implementations or content that needs to be served in a unique manner, our solution can adapt to those requirements, and our APIs make the implementation almost effortless. We’re excited to launch this new service for content publishers and web developers worldwide in our continued mission to help deliver all content in the quality it was imagined.” BCS Bureau