QYOU Media Inc. has announced that The Q India, the company’s Hindi language youth oriented channel available in over 100 million TV households and to over 612 million OTT and mobile users in India, has signed exclusive content agreements with several of India’s leading social video creators and stars to accelerate the quality of its content offerings and drive continued momentum for recent ratings and revenue growth. New programming deals include exclusive versions of the massive online hit comedy series BakLol which has garnered over 2.5 Billion views of its programming online. BakLol recently became the highest rated comedy program in the history of Q India. In addition, The Q also secured exclusive rights to comedy series PagalPanti, which has grown to create one of India’s largest social media stars.
In the popular and growing animation category, The Q has secured the exclusive rights for the extension of its agreement for new original episodes of its most popular animated series, Daravni Kahaniya. The “Dream Stories” of this series have driven over 1.5 Billion views online and exclusive episodes on The Q have consistently delivered many of the channel’s highest ratings for a single program.
Recently launched new and exclusive series include:
PagalPanti: Madcap comedy from social video star Gaurav Arora
BakLol: A fresh take on the humor and wisdom provided by everyday life
Daravni Kahaniya: Animated Hindi stories with morals and values
Mahabarat: Epic stories of fighting injustice where good triumphs over evil
For the last six consecutive weeks beginning on April 1, 2021, The Q India has maintained an average rating of 45 Gross Rating Points (GRP) as measured by BARC (Broadcast Audience Research Council…the Nielsen of India). This has placed the channel into the mainstream region of large Hindi General Entertainment channels owned by major media conglomerates including Viacom, Sony, Disney and Zee and made it the fastest growing channel for Young Indian viewers in the country.
Curt Marvis, CEO and Co-Founder of QYOU Media commented “Great content is always what drives ratings growth. We are upping the number of exclusive new episodes available from several of our current hits and pushing out new series, especially in the comedy genre, that have shown great early ratings performance. Advertisers and brands have shown that they love the young audiences we are attracting and the extraordinary achievement of averaging 45 GRP the last six weeks gives them confidence that we are hitting the mark. Every channel in history has been driven to new levels by unique and original programming and we are steadily building those assets and expect more hits to come forward this year. The world of social video is rich with content and formats that constantly fuel our excitement for bringing these new creators and their fresh content to the growing and loyal Q India fan base.”
The Q India is an advertiser and influencer marketing supported Hindi language content brand, channel and VOD provider delivering hit digital programming from social media stars and leading digital video creators targeting Young Indian audiences. The channel has recently become one of India’s fastest growing youth entertainment brands reaching a peak of 49.06 Gross Rating Points (GRP) on BARC (Broadcast Audience Research Council) in April 2021. With a growing library of over 1000 programs, and beginning in April with the addition of DD Free Dish, the channel reaches an audience of over 712 million via 100 million television homes with partners including DD Free Dish, TATA Sky, DISH TV and SitiNetworks; 380 million OTT users via platforms including ShemarooMe, MX Player, ZEE5, and Dish Watcho; and 232 million users on mobile and digital platforms including Snap, JioTV, Airtel Xstream, Amazon Fire TV, Chingari and Samsung TV Plus. PR Newswire