Global revenues from OTT TV episodes and movies will reach $210 billion (€174bn) in 2026; up from $106 billion on 2020, according to the Global OTT TV and Video Forecasts report from analyst firm Digital TV Research. About $23 billion will be added in 2021 alone.
From the 138 countries covered, the top five will command two-thirds of global revenues by 2026. This proportion is down from 71 per cent in 2020; revealing that the rest of the world will grow at a faster rate.
From the extra $104 billion revenues between 2020 and 2026, China will add $8.4 billion to reach to $24 billion. Japan will add $4.5 billion to double to $9.2 billion. India will increase by $4.7 billion to more than triple to $6.7 billion.
SVoD revenues will climb by $59 billion between 2020 and 2026 to $126 billion. SVoD’s share of the total will dip slightly from 62 per cent in 2020 to 60 per cent in 2026. AVoD revenues will increase by $39 billion between 2020 and 2026 to $66 billion – 32 per cent of total OTT revenues by 2026, up from 26 per cent in 2020. Advanced television