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Nippon TV heads into MIPTV 2022 with three new formats

Nippon TV, Japan’s leading multiplatform entertainment powerhouse, announced today that the company will head into MIPTV 2022 with three new formats, two of which are unscripted formats, Dark Doubt (60min. eps.) and Turbo Brain (30-60min. eps.) with one new scripted format Tall Older (60min. 10eps.). All three of these formats just recently aired on Nippon TV to stellar ratings and Nippon TV will be offering these titles at MIPTV 2022 for the first time to its buyers around the world. The announcement was made by Mikiko Nishiyama, Managing Director, International Business Development, Nippon TV.

“In terms of our new unscripted formats, Dark Doubt turns its back on the traditional notion that game shows are just funny and lively. It illustrates how fear is a universal form of entertainment that fascinates people. Using night-vision and fixed-point cameras in pitch-dark spaces, the resulting visual impact is quite amazing. Turbo Brain tests the human brain’s ability to make instantaneous decisions¬—a function necessary to survive. Viewers can immerse themselves in the show just like the contestants and take a shot at the quiz questions, whose difficulty levels are adjusted exquisitely so that they are tough to answer in a split second,” commented Ms. Nishiyama.

“As for our scripted title, anyone who follows our protagonist in Tall Order will want to rally behind her as she tackles the endless impossible demands from her boss in the stressful office environment in solving the myriad of business and personal troubles, and then suddenly becomes promoted as CEO against her will. On top of that, the sense of romance with a cheeky colleague and a charismatic boss makes the story even more exciting. Nippon TV’s scripted formats that depict the lives of women, such as Mother and Woman -My Life for My Children-, are receiving high acclaim globally, and I am confident that Tall Order presents a story that will resonate with viewers the world over,” added Nishiyama. BCS Bureau

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