Building the category through immersive storytelling and path-breaking innovation, Viacom18’s kids’ franchise, Nickelodeon has established leadership in the kids’ entertainment space and enjoys a cumulative network share of 32% within the genre. The franchise today delivers the highest reach of 48 million kids’ weeks on week and boasts of the largest home-grown content library created through launching 11 successful IPs in 11 years. Closing the year on a high note and with a spirit to deepen engagement and connect, the pioneering franchise continues to top the charts with 2 channels, Nick and SONIC. With Nick at No. 1 and SONIC at No. 2 in the kids’ genre for FY22, Nickelodeon continues to cement its position as a category leader.
Viacom18 Hindi Mass Entertainment & Kids TV Network Head, Nina Elavia Jaipuria said, “The kids’ category is one of the most exciting and dynamic categories in India. The young viewer has always been at the centre of our universe and understanding their evolving preferences has been of prime importance to us. Continuing to lead the demanding kids’ space is a testimony of our sincere efforts to ensure that we create stories and introduce kids to characters that are relatable, relevant and capture their minds and hearts. It is this connect that has allowed us to garner immense love from kids as well as patronage from our brand partners. As the leader of the category, we will continue to engage and innovate with our stories and reach out meaningfully to kids across screens and touch points.”
Building on an unparalleled leadership story, Nickelodeon leaves no stone un-turned as it plans for a fun-filled and unforgettable summer for kids that will bring back the touch, feel and play experience. The franchise is all geared to entertain its young viewers with an engaging and fun line up of characters, stories and priceless experiences replete with comedy, action and adventure. The stories will come to life across screens on the franchise channels Nick, Sonic, Nick Jr. and Nick HD+ with all our home-grown character stories also being available on our digital destination Voot Kids. India Education Diary