Viacom18’s kids entertainment channels Nick and Sonic now offer content in eight Indian languages – Hindi, Gujarati, Bengali, Marathi, Malayalam, Tamil, Telugu, and Kannada. This is a step toward fortifying Nickelodeon’s category leadership, making Nick and Sonic the only two channels available in as many languages. The network also aims to make the channels as inclusive as possible, entertaining kids across the country.
The language feeds will provide linguistic simplifications, drive a deeper connect, and give viewers and advertisers an opportunity to engage with the brand in a relatable manner. The market expansion will be amplified locally (Kerala, Maharashtra, Gujarat, and Bengal) through micro-targeted marquee-marketing initiatives that will drive awareness and visibility of Nick and Sonic being available in the respective local languages. TV commercials with the regional flavor on local channels, innovative regional print ads, disruptive on-ground visibility, and activations along with key radio stations, will amplify this message.