Netflix Overtaken In Poland

Vod.pl was the most popular on demand service in Poland in August, pushing Netflix into second place.

According to data produced by Gemius/PBI for Wirtualne Media, it had 3,418,684 real users, compared to Netflix’s 2,912,913.

Its reach was also higher (12.2% v 10.39%), though Netflix had almost three times as many opens (39,595,671) as vod.pl (13,527,594).

Netflix saw its user total fall, from 3,478,832 in July, while its reach fell from 12.45%.

Of particular note in the figures were falls by the long-established player.pl and ipla.tv, as well as strong performance by the newcomer chili.com.

Player.pl (TVN/Discovery Polska) andf ipla.tv (Cyfrowy Polsat) occupied sixth and eighth place respectively, with chili.com claiming ninth.

Cda.pl –premium was the third most popular service after vod.pl and Netflix.―Broadband TV News

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