Vod.pl was the most popular on demand service in Poland in August, pushing Netflix into second place.
According to data produced by Gemius/PBI for Wirtualne Media, it had 3,418,684 real users, compared to Netflix’s 2,912,913.
Its reach was also higher (12.2% v 10.39%), though Netflix had almost three times as many opens (39,595,671) as vod.pl (13,527,594).
Netflix saw its user total fall, from 3,478,832 in July, while its reach fell from 12.45%.
Of particular note in the figures were falls by the long-established player.pl and ipla.tv, as well as strong performance by the newcomer chili.com.
Player.pl (TVN/Discovery Polska) andf ipla.tv (Cyfrowy Polsat) occupied sixth and eighth place respectively, with chili.com claiming ninth.
Cda.pl –premium was the third most popular service after vod.pl and Netflix.―Broadband TV News