Italian commercial broadcaster Mediaset has relaunched its VoD platform Mediaset Play as Mediaset Infinity. The platform is a new combined services that features Mediaset’s free-to-air channels, movies and series on-demand and UEFA Champions League football.
According to the Italian media outfit, the offering will be based on an “experimental pyramid offering”, with all Mediaset network content available at the base, with the addition of new “digital first” exclusive content designed for the web. The first of this second kind of content will be debuted in Autumn.
Mediaset Infinity will offer movies and series on-demand, including box-sets of international shows such as Game of Thrones as well as movies including Godzilla v Kong, Judas and the Black Messiah, Lord of the Rings and The Hobbit. Video Week