Sony Entertainment Television has acquired the rights for ‘MasterChef India’ produced and distributed by Endemol Shine India. Crowned as the most successful cookery television format by Guinness World Records in 2017, MasterChef is a top-rated show across the globe from the UK to Australia, France to Israel, Italy to the Middle East to India and beyond.
Ms. Sonal Yadav, Head – Programming (Non-Fiction), Sony Entertainment Television (SET) says, “MasterChef has revolutionized the global foodscape, changing the way cooking is perceived while transforming the lives of amateur chefs globally who have a passion for cooking. The Pandemic has seen a swift rise in home chefs who embarked on culinary adventures experimenting and whipping up food recipes. Hence, now is an apt time to bring forth a platform like MasterChef India that puts the spotlight on such aspirants. We are delighted to be collaborating with Endemol Shine India to cook up a flavorful new season that will celebrate India’s diverse gastronomic excellence.”
Rishi Negi, CEO – Endemol Shine India adds, “India has a wide demographic of talented home chefs who can impress and surprise in the kitchen. We at Endemol Shine India are thrilled to partner with Sony Entertainment Television for one of our flagship formats and hope to cook up a delicious new season of MasterChef together. Through MasterChef we hope to tap into their talent and equip them with the best tools and experiences to fulfill their dreams of achieving something extraordinary. The past few years have seen talented home chefs with a passion for cooking burgeoning across the spectrum and this will be a great platform for them to truly hone and test their talents by wowing our judges with their culinary creations. An inclusive format MasterChef is a warm and wonderful celebration of family and cooking so get set for some fantastic new MasterChef moments!” BCS Bureau