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IVM Podcasts announces senior leadership

Podcast community IVM Podcasts has introduced Meghnad S. as artistic director (non-fiction) and Safura Ubaid as the corporate’s artistic director for fiction content material.

As artistic director (non-fiction), Meghnad S. will search ideas and oversee operations from conceptualization to execution of content material within the non-fiction style. The podcast community has an array of non-fiction podcasts together with finance, political, present affairs, and sports activities. Meghnad has beforehand labored as a journalist, writer and content material creator of movies, podcasts and columns. Ubaid, in the meantime, will search for concepts, adapt ideas and tales and handle the present portfolio of fiction audio dramas. Ubaid has beforehand been concerned in creating content material for platforms like Netflix, Amazon, Universal Pictures, and Fox Star Studios amongst others.

“We’re living in a golden age of storytelling and what’s fascinating is we are witnessing a massive consumer shift in the consumption of stories. I look forward to building a strong premium fiction slate within an ecosystem where stories can shapeshift into high-quality scripted audio and video content,” Ubaid mentioned in an announcement.

By bringing in one of the best expertise and fortifying the administration staff, the corporate is making certain its enterprise is able to navigate and scale in a fast-evolving content material panorama, Amit Doshi, head, IVM Podcasts-Pratilipi mentioned in an announcement.

According to findings from the Media and Entertainment Outlook 2020, a report by multinational skilled companies community of corporations, PricewaterhouseCoopers or PwC, OTT video, together with Internet promoting, video video games and e-sports and music, radio and podcasts are the highest 4 segments anticipated to see income development within the nation over the subsequent 4 years.

Fuelled by the uptake of music streaming manufacturers and folks turning to motivational, religious, enjoyable and health content material throughout the lockdown, India has emerged because the third-largest podcast listening market on this planet after China and the US, with 57.6 million month-to-month listeners, the report mentioned. Pehal News

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