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Automation to Improve Broadcast Ratings and Profitability

In every type of TV network, ongoing improvement is needed to make channels look better, to attract and keep viewers, and to elevate the value of media companies competing with an ever-growing number of other ways to view media. In each area of TV operations, automation can make a tremendous difference.


Let us start with news & sports production. This is where automation is used the least in India but where enormous improvements can be accomplished easily and inexpensively.

News judgment and sports feature production are exceptional skills but production-to-air is an industrial process. Well-designed automation can profoundly improve the on-air look by executing control commands far better than long, complex verbal directives to operators to accomplish sophisticated presentations.

Consider a story that would look best if its presentation included live graphics, video roll-ins, an on-set video wall or virtual set, multiple-DVEs of participants discussing a story, camera moves, audio branding, and mix adjustments of multiple individuals on-set. It is incredibly easy to have these elements handled as a story type and executed under automation control. However, if a director has to call everything manually, there is going to be occasional errors of timing. Cueing communication becomes too complex. The number of staff involved skyrockets.

If news and sports go to air under manual director calls, the production style is going to be simplistic even when high-quality equipment is provisioned. Production automation can profoundly help, operation is extremely easy and inexpensive. Differentiating production automation is difficult – but one key factor is how well systems handle breaking news – top goals of Aveco’s design team.

Integrating Production Automation and Master Control

It is critical for a quality on-air look for the days of occasional up-cuts and blips-of-black on air to finally end. This is easily achieved when production automation and master control are in the same system. Aveco has led this important innovation, providing automated cue exchange that is easy to use and guarantees the last frame of video from a PCR is always followed by the next frame of video from the MCR, and vice-versa. There are vast differences in the capabilities of different master control automation systems.

Multiple MAM Integration

Many key subsystems in broadcast have their own production asset management (PAM) or media asset management (MAM). This will continue to expand as each manufacturer brings more and more capabilities to their respective platforms. Great automation companies fully integrate multiple MAMs and PAMs in a facility into one easy-to-use design. In considering automation systems, make certain to ask about the quality and extent of any candidate vendor’s experience in integrating multiple PAMs and MAMs in a broadcast enterprise. There are major differences. For media companies that manage multiple locations, workflow automation that manages the delivery and reception of files from multiple sub-systems and multiple locations makes for great multilocation MAM design.

On-Air/Online/On Mobile – in One System

The broadcast content production factory has multiple outputs. Automating the workflow is critical to making multiple versions and handling automated posting with a minimum of additional staff and with the maximum of integration of online/on-mobile into broadcast workflow. For example, consider Aveco’s Social Media Gateway that works in both MCR and PCR operations. Ratings can be enhanced by social media postings.

The Cloud

Aveco implemented one of the first on-air cloud projects – before the term cloud became common in broadcast. With a history of pioneering, Aveco’s experts can help optimize local-and-remote cloud designs.

Vast Differences in Automation

Industry-leading automation offers the next wave of cost-efficient on-air/online/mobile distribution improvements. There are vast differences in what companies call automation. Aveco has a great track record of helping transform many of India’s leading broadcasters and is honored to discuss and help educate on the current state-of-the-art in automation.


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