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IPL media rights tender to be released in February

IPL Media Rights Tender – IPL 2022: The BCCI will release the much-awaited MEDIA RIGHTS Tender for sale of IPL’s next five-year media rights in February. According to well placed sources, the board is looking to complete the sales process before the start of IPL 2022. As reported earlier the global financial consultants KPMG has almost finalized the process of sales of rights & tender will hit the market 2nd or 3rd week of February.

E-Auction or Closed Bids? The sources in board informed InsideSport that the board & their consultants are inclined towards E-Auction process for the sale of media rights.

BCCI had earlier employed the same process for the sale of India Cricket & BCCI’s Title Sponsorship rights & the results were great. The board is likely to again opt for E-AUCTION for the sale of IPL Media Rights for the period of 2023 to 2027.

“Nothing is finalized as such but obviously e-auction gave good result for the sale of BILATERAL media rights. We feel e-auction is a right way to go & can drive best possible value for the rights”, said top BCCI official.

In 2017, the IPL rights were sold via closed bids. Star India (now part of Disney) outbidded Sony Network & others to acquire the rights for Rs 16,347 crore.

BCCI is now expecting bid in a range of 35,000 to 40,000 Crores which is almost 150% of the last value of rights.

“12,000 Crore for sale of two franchises was phenomenal. Fingers crossed, we should get 40,000 crore plus from the IPL Media Rights.”, recently BCCI President Sourav Ganguly shared light on his expectations.

Who can potentially bid for the Rights? The incumbent Disney Star Network, Sony Network, Reliance Viacom 18 and Amazon Prime Video are likely to be the primary contdenders for the rights.

Amazon Enters Cricket Streaming – Will Amazon Bid for IPL Rights? Amazon now has entered the CRICKET-STREAMING space with rights of New Zealand Cricket Board.

Though the rights were bought in 2020, Amazon started the cricket streaming services only with just concluded Bangladesh tour of New Zealand 2022.

Now according to the well placed sources, world’s leading e-commerce company is likely to eye forthcoming IPL Media Rights Tender.

“Amazon can surely bid. They are now cricket ready with streaming services around cricket. I don’t think so they will shy away from the IPL Bids”, said one of the well placed source.

Amazon’s entry will further spice up the IPL Bidding race. Already with the entry of Reliance Viacom 18’s soon to be launched sports channel has made the IPL Media Rights race very interesting. Inside Sport

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