With increasing internet access in the country, more than half of online shoppers are expected to purchase products from social commerce platforms by 2025. According to a report by insights and consultancy firm Kantar, the increase in internet users in the country will support the adoption of social commerce, healthy technology, online education and smart home solutions, among others. The report estimates that by 2025, India will have more than 900 million internet users driving more than 500 million digital transactions. It predicts that more than 87 percent of Indian households will have at least one internet user by 2025.
The report, which outlined the key trends that will drive this digital ecosystem, notes that 27 percent of online shoppers have experienced social commerce, and by 2025, more than half of shoppers will also have prolific products through social commerce platforms.
Biswapriya Bhattacharjee, Director of B2B & Technology- South Asia, Insights Division, Kantar said: “By 2025, India will have 200 million more internet users than it does today. Most of these users will be new to the internet world. For them, digital technology will be Driven by 3 core elements – content, communication and commerce. There will be a need to increasingly focus on providing one or more of these three elements in order for services to be relevant to these new Internet users.”
Education and health technology prospects
The Kantar report also notes that, given the huge unmet need for patients across geogrpahies, the medtech category will become a much larger category in the coming years. It added that “HealthTech will have the second largest number of users” after the online fashion category by 2025.
Also, nearly 50 per cent of all students are expected to be enrolled in some form of online education by 2025. “EdTech has a huge opportunity to address two major areas plaguing the Indian education ecosystem – gender disparity and complementary learning. By 2025 Gender disparity will be addressed and one woman out of every user of educational technology will be. In addition, we also expect to see around 40 percent of all non-student users, leading to supplementary education,” the report states.
While e-governance is expected to become more global through, AgriTech will be defined by public-private partnerships, digital agriculture applications and drone technology. Additionally, Kantar estimates that one in three small businesses will conduct some type of business transaction online, including digital advertising.
“Whether it’s about commerce (through express groceries and social commerce), social and rural empowerment (through online health, education and agricultural technology), or about immersive experiences (with AR/VR, Metaverse), there is something interesting for every Internet user in this. Space As we continue to watch the development of the digital space, we expect these trends to be further reinforced in the new future. Mortgage Pic