The news follows the recent sale of 40 MPEG-2 slots, earning Doordarshan’s operator Prasar Bharati INR 3944.9 million earlier in February.
Bidding in the e-auction of vacant unreserved MPEG-4 slots will be for an initial period open to all genres and languages channels at an invitation reserve price of INR500,000.
Only companies holding valid permission from the ministry of information & broadcasting (MIB) or their authorized distributor partners can apply for an allocation of DD Free Dish slot.
“The reserve price for these MPEG-4 slots is at a low invitational amount of merely Rs 5 lakh. We request all those channels that could not bid for MPEG-2 slots for various reasons to consider bidding for the MPEG-4 slots,” said Prasar Bharati CEO Shashi Vempati on Twitter.
If the company bidding is not the channel license holder, an authorization by the latter for the distribution of the channel must be submitted along with the bid.
International public broadcasters which are licensed by or registered with India’s ministry of information and broadcasting are also invited to participate in the 39th e-auction.―Rapid TV News