Discovery Communications has appointed Hemant Arora as head of new revenue streams. Arora moves from Times Network where he was business head of Times Influence.
He will be based in Mumbai and report to Megha Tata, MD – South Asia, Discovery. This is his second stint with the company after having spent a year in 2000 as assistant manager – Mumbai.
Tata said, “We are evaluating each subset of our network strategy in light of the fast-evolving media landscape. The introduction of ‘head of new revenue streams’ in our org structure is a manifestation of that thought process. We are excited to have Hemant Arora lead the new revenue streams vertical. He will play a key role in conceptualising and building new models to scale revenues from untapped opportunities while head of advertising sales Vikram Tanna will concentrate his efforts in ensuring that ad-sales revenue stream of our core network continues to grow northward.”
Arora said, “The new look aggressive Discovery excites me; the company played a key role in the formative years of my professional life and in this second innings, I look forward to capitalise on multiple opportunities in the horizon to create successful alternate revenue streams.”
Arora has also worked with Dainik Bhaskar and NDTV Media.