The global Internet Protocol Television (IPTV) market size was USD 60.30 Billion in 2022 and is expected to register a steady revenue CAGR of 17.8% during the forecast period, according to latest analysis by Emergen Research. Rising demand for high-definition video content and available video-on-demand options and increasing Internet usage and online video advertising are key factors driving market revenue growth.
IPTV uses digital TV technology to deliver TV and video content through Internet protocol (IP)-based networks, providing consumers more alternatives for watching and engaging with TV. IPTV offers a vast selection of TV shows to view over the host network, facilitates simple user-host network interaction, gives features such as pause, rewind, and forward, when watching TV material, and is compatible with all sorts of displaying platforms. The flexibility to customize user experience is another advantage of IPTV, which can also provide a personalized user interface that shows content according to consumer preference and is easily searchable. In addition, IPTV may be accessible on TVs, Personal Computer (PCs), tablets, and smartphones and is not just available on TVs with cable connections. This implies that consumers can stream content from any Internet-connected device, including live television and movies. Moreover, increasing number of product launches is also expected to drive revenue growth of the market. For instance, on 17 April 2022, VIVA Entertainment Group, Inc. (OTTV), a distributor of Over-The-Top (OTT) IPTV content to consumers in a bundled subscription arrangement announced the launch of 150 new channels that are available to streamers without cost. Furthermore, rising number of partnerships between different companies is also expected to drive market revenue growth during the forecast period. For instance, on 5 September 2022, technology companies Kaon, Green Streams, and 3SS announced their partnership to develop a joint IPTV/OTT service platform offering, which was intended for tier two and medium-sized providers. Through this partnership, the companies will deliver super-aggregated video services based on Android TV as well as pertinent multiscreen platforms. The combined offering was based on their pre-integrated end-to-end technological platform.
However, uncertain operational models and high upfront expenses such as price of the Set-Top Box (STB), are key factors, which could restrain market revenue growth. The development of IPTV has slowed down as a result of these challenges for developers. In addition, the existing marketplace’s high client expectations for future technology implementation pose a significant obstacle due to high investment costs associated with the integration of these advanced technologies with current IPTV systems.
Major Companies and Competitive Landscape
The global Internet protocol Television (IPTV) market is fairly fragmented, with many large and medium-sized players accounting for the majority of market revenue. Major players are deploying various strategies, entering into mergers & acquisitions, strategic agreements & contracts, developing, testing, and introducing more effective solutions. Some major players included in the global Internet protocol Television (IPTV) market report are:
- Akamai Technologies
- Telefonaktiebolaget LM Ericsson
- Cisco Systems, Inc.
- Huawei Technologies Co., Ltd.
- Arris Group of Companies
- STL Tech
- Moftak Solutions
- TRIPLEPLAY SERVICES LTD.
- On 16 September 2022, ZTE Corporation, a major international provider of enterprise, and consumer technology solutions for the mobile internet, and Turk Telekom, a company based in Turkey, commercially launched Turkey’s largest IPTV/OTT platform. The new platform has an integrated video platform architecture and facilitates smooth evolution, offering consumers whole new viewing experiences. This platform can provide customers with superior viewing experiences due to its superb UI design, extensive functions, robust system, and different TV service scenarios.
- On 29 April 2022, Tripleplay announced the introduction of Caveman 3.2, the latest edition of their leading digital signage, enterprise video, and IPTV software platform, which includes updates and new capabilities for both existing and new users. Its key features are reporting functionality improvements that provide content providers with crucial insight into user interactions with video content, allowing them to better measure Return of Investment (ROI) and user engagement.