QYOU Media, a curator of premium video for multiscreen delivery, has signed a new distribution agreement with Ericsson that brings its curated online video content to the Ericsson Unified Delivery Network (UDN) ecosystem. This programming will create new monetization opportunities for both businesses by attracting and engaging hard-to-reach millennial audiences on tens of millions of connected TVs and set-top boxes. The UDN ecosystem helps service providers, content providers, and IPTV providers worldwide to offer optimized delivery of over-the-top services and high-quality video content.
Ericsson will deliver QYOU content over UDN to existing customers while also introducing QYOU’s millennial-focused programming to Ericsson’s service provider customer base – many of whom are seeking new ways to connect with a generation of viewers that has grown up on a steady diet of web video entertainment. The ad-supported content distribution model is designed to create new monetization opportunities for QYOU, Ericsson, and service providers.
In addition to delivering QYOU’s content via UDN, Ericsson will also distribute The QYOU app on connected TVs and set-top boxes. This will bring QYOU’s content to tens of millions of consumers with the app featured on device homepages. There will also be provision for QYOU to add localized content to new connected devices and new markets.