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Disney Plus “considering ad-supported option to drive subscriptions” in the US

Disney is reportedly considering an advertising-supported version of Disney Plus in the United States as it looks to add more subscribers.

According to The Information, the company wants to hit its goal of profitability by 2024, and is considering an ad-supported tier as a way of driving towards that goal.

Disney Plus had reached 129.8 million paying subscribers globally by the end of 2021. The company has announced plans to increase spend on content for its media and entertainment distribution division this quarter (Q2 FY2022) by up to $1 billion versus the same period last year.

Other major streaming services such as Discovery Plus, HBO Max, and Paramount Plus offer subscribers ad-supported options, while yesterday ITV announced its new streaming service ITVX will be available as an AVoD.

In the US, a monthly subscription to Disney Plus costs around $8.

There has been no mention of whether Disney could look to roll out the ad-supported tier internationally. TVB Europe

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