Disney named among most innovative companies by Fast Company
Fast Company named The Walt Disney Company to its World’s Most Innovative Companies list, an annual ranking that this year recognizes 540 organizations across 54 sectors and regions. The Walt Disney Company was ranked at No. 2 within the television and film industry and No. 25 on the World’s 50 Most Innovative Companies.
In detailing the honor, Fast Company acknowledged that Disney was “2022’s top-grossing film studio for the seventh straight year, drawing in $4.9 billion globally,” and noted that the company’s streaming services have grown to hit nearly 235 million subscriptions.
In the realm of advertising technology innovation, Fast Company particularly highlighted Disney Advertising’s proprietary “cloud-based software that allows advertisers and agencies to bring their own data to match with Disney’s in a way that complies with privacy regulations.” Disney’s Audience Graph and Clean Room technology allows Disney’s brand partners to reach audiences across all devices and touch points in the Disney portfolio in a relevant way, which “has enabled Disney to triple and sometimes quadruple the match rates of relevant ads to audience, without compromising data privacy,” Fast Company noted.
The publication summed up the ranking by stating simply, “Disney is having a stellar year.” BCS Bureau