Disney+ Hotstar led the viewership of Hindi language OTT originals in India in the first half of 2022, according to a report by media consulting firm Ormax. The platform streamed five out of the top 10 most-watched original shows.
Disney+Hotstar’s Ajay Devgn starrer Rudra: The Edge of Darkness (35.2 million views) is ranked number one show across platforms, followed by the third season of Aashram at 34.3 million views on MX Player and the second season of Panchayat with 29.6 million views on Amazon Prime Video. A Thursday (25.5 million) and Moon Knight (23.4 million), both on Hotstar, are the most watched original film and international series in the six-month period.
However, Amazon’s Panchayat is the most liked show in the time frame considered followed by SonyLIV’s Rocket Boys, said the report. Ormax is a tracking, testing and analytics-led consulting firm for television and streaming services, among others.
The viewership is estimated using primary research conducted among audience across India by Ormax every week. Viewership estimates represent the number of people who watched the show (at least one full episode) or film (at least 30 minutes). It does not represent the number of accounts used for watching the same, so three members of a family, or two friends, watching on the same account are considered as unique audience — means they are counted separately. The audience remains unduplicated and if an audience member watches episodes spread over multiple weeks, he\she is still counted only once. Live Mint