DishTV has recently launched an HD for all initiative, where HD channels will be provided with every DishTV pack. The company has taken this step to break barriers that made HD niche. Making it a mass product will now give the access to popular HD channels to all subscribers. While market charges access fee to provide HD channels, the company will now give the access to popular HD channels to all subscribers. This move takes away all inhibitions involved in switching from SD to HD, bridging the gap between both subscribers.