The DTH sector has seen a lot of action lately since the introduction of the new DTH regulations in the market in February. Operators have been trying to maintain their profits as the new regulations have pushed many consumers to ditch DTH connections. Moreover, the upcoming arrival of Jio Home TV is expected to further disrupt the market. Hence, DTH operators have been trying to maintain interest in the market with the help of new offers and Dish TV is the latest one to do so.
The new offers have been introduced to bring more customers to the HD subscription. Firstly, the company has dropped prices on its Dish TV NXT HD set-top-box. Earlier, subscribers had to pay Rs 1,649 but after the price adjustment, the price now stands at Rs 1,590. That’s a reduction of almost Rs 50 from the original price.
The NXT HD box, as the name suggests, supports HD resolution channels which is beneficial for those who own big-screen TVs to enjoy content in more clarity. The prices for HD channels are higher than the price of SD channels but the gain in clarity is noticeable. Apart from that, the set-top box also lets users choose between Hindi and English language.
For those subscribers who want to install an HD connection, Dish TV is also offering introductory offers for new connections. New subscribers will get a month’s free subscription with the NXT Set-Top Box. This means that users won’t need to pay for any of the HD channels for the first month. Apart from that, the company is also offering an additional Rs 2,000 coupons with the new HD Set-Top boxes.
With this offer, Dish Tv intends to fend off potential threats from Reliance’s upcoming Jio Home TV service. Unlike existing DTH operators relying on conventional transmission technologies, Jio Home TV is rumoured to rely on Jio GiagFiber’s Fiber network to transmit TV channels. With this technology, Jio will be able to drop the prices up to a large extent. Rumours already say that Jio will offer 600 channels for free along with 100GB data and free voice calls under the Jio Triple Play Plan.―India Today