Discovery is launching an Indian streaming service in 2020, building on its success with a local news aggregation service. The service will be called D Plus and has evolved out of a partnership between Discovery and Indian news aggregation service DailyHunt. Backed by telco Verse Innovation, DailyHunt – which exists as a mobile app – aggregates news in 14 Indian languages from more than 1000 content providers.
Discovery launched a dedicated Discovery Plus page on DailyHunt in March 2019, where it published short-form content that covered areas such as wildlife, science, food, nature, and the military to the service’s 153 million users. Building on the success of this initiative, Discovery is now spinning off its own VoD platform as D Plus.
Discovery’s launch of D Plus as a dedicated mobile app demonstrates a careful consideration of the local market and its particular set of needs. A partnership with DailyHunt has allowed the business to better test its content offering locally, without significant investment.