MIB has constituted a committee to review Guidelines on television rating agencies in India notified by the ministry in 2014. The present guidelines issued by MIB on television rating agencies in India were notified after detailed deliberations by the Parliamentary Committee, Committee on Television Rating Points (TRP) constituted by the MIB, and recommendations of Telecom Regulatory Authority.
It has been found, based on the operation of the guidelines for a few years, that there is need to have a fresh look on the guidelines particularly keeping in view the recent recommendations of Telecom Regulatory Authority of India (TRAI), technological advancements/interventions to address the system and further strengthening of the procedures for a credible and transparent rating system.
A committee has been hereby constituted to study different aspects of the television rating system in India as they have evolved over a period of time. The committee shall carry out an appraisal of the existing system; examine TRAI recommendations notified from time to time, overall industry scenario and addressing the needs of the stakeholders and make recommendations for robust, transparent, and accountable rating system through changes, if any, in the existing guidelines.
The composition of the committee shall be: Shashi S Vempati, CEO, Prasar Bharti as the Chairman; and the members will comprise of Dr Shalabh, Professor of Statistics, Department of Mathematics and Statistics, IIT Kanpur; Dr Rajkumar Upadhyay, Executive Director, C-DOT; and Professor Pulak Ghosh, Decision Sciences Centre for Public Policy (CPP).
The terms of reference for the committee shall be:
- Study past recommendations made by various forums on the subject of television rating systems in India and matter incidental thereto.
- Study recent recommendations of Telecom Regulatory Authority on the subject.
- Suggest steps for enhancing competition in the sector.
- Review of the presently notified guidelines to see if the intended purpose(s) of issuing the guidelines have stood the test of time and has met needs of various stakeholders involve the lacunae, if any, shall be specially addressed by the committee.
- Any issues related or incidental to the subject.
To make recommendations on way forward for robust, transparent, and accountable rating system in India.
Any other related issues assigned by MIB from time to time.
The committee can invite any expert as a special invitee. The committee will submit its report to MIB within 2 months.