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China Drives Asia-Pacific’s OTT TV and Video Boom

Asia-Pacific OTT revenues from TV episodes and movies will reach USD 24.41 billion in 2022; triple the USD 8.27 billion recorded in 2016. The total will increase by nearly USD 3 billion in 2017.


China will command half of the OTT revenues in the Asia-Pacific by 2022; rising from just over a third of the 2016 total. China and Japan together will account for two-thirds of the region’s total revenues by 2022. Advertising revenues on OTT sites and SVOD revenues are running neck-to-neck. SVOD will be the leader in 2017 and 2018, but AVOD will regain the crown from 2019. China will supply 61 percent of the region’s AVOD revenues by 2022.

Asia-Pacific SVOD revenues will climb from USD 3,388 million in 2016 to USD 9,090 million in 2022. China will overtake Japan to become the SVOD revenue leader in 2017. Digital TV Research projected 234 million SVOD subs by 2022, up from 91 million in 2016. China will have 139 million SVOD subs, 59 percent of the region’s total in 2022. India and Japan will together account for another 50 million, leaving only 44 million divided between the remaining 19 countries. A quarter of the region’s TV households will subscribe to an SVOD package by 2022, up from just over a tenth in 2016.

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