DoubleVerify, a leading software platform for digital media measurement, data and analytics, today released its 2022 Global Insights Report, analyzing media quality and performance trends from...
With increasing internet access in the country, more than half of online shoppers are expected to purchase products from social commerce platforms by 2025. According to...
Simon Murray, Principal Analyst at Digital TV Research, said: “Our Netflix forecasts for 2027 are 29 million lower than our February update – at 253 million....
Innovid, an independent advertising platform for delivery, personalization and measurement of converged TV, today announced findings from its 10th annual Global Benchmarks Report examining critical trends,...
A striking 80% of European users prefer CTV, with connected TV generating a significant increase in ad attention and engagement compared to YouTube and linear TV,...
The Metaverse Market size is projected to grow from USD 61.8 billion in 2022 to USD 426.9 billion by 2027, at a Compound Annual Growth Rate...
Connected TVs continued their rise in both viewership and brand attention in 2021, moving past reigning champ mobile to become the platform with more video ad...
Leading kids’ entertainment channel Sony YAY! has for the first time released its latest survey, titled ‘SearchLight’22 – Decoding Lives and Habits of Indian Kids’, in...
Could Netflix’s pain be someone else’s gain? A number of entertainment companies are counting on exactly that. As consumers grapple with higher subscription costs, and with...
The global over the top (OTT) services market is estimated to garner US$ 7.0 Trillion while exhibiting a 12.6% CAGR during the forecast period. Mainly due to the...
Samba TV, the leading provider of omniscreen data and analytics, today announced the release of its State of Viewership Report for Q1 2022, showing a complex viewership landscape...
The global distributed fiber optic sensor market size is expected to reach USD 2,533.5 million by 2030, according to a new report by Grand View Research,...
Parks Associates’ new video research, found in Quantified Consumer: Livestreaming: The Next Hot Video Market, finds 43% of US internet households have livestreamed online content in...
AVOD revenues for TV series and movies will reach $70 billion in 2027, up from $33 billion in 2021. 13 of the 138 countries covered will...
In 2021, the global satellite spectrum monitoring market size was around $3,291.2 million, and it is set to reach $6,127.3 million by 2030, advancing at a...
The “Australia OTT and Pay TV Forecasts to 2027” report has been added to ResearchAndMarkets.com’s offering. This report covers the converging pay TV and OTT TV episode and movie sectors....
The global video streaming market size was valued at USD 372.07 billion in 2021. The market is projected to grow from USD 473.39 billion in 2022...
Yet despite the aforementioned small dip between Q4 21 and Q1 22, the study also noted that when comparing to Q3 2021, MediaRadar saw an increase...
MAGNA Media Trials, MAGNA’s industry-leading proprietary research offering, announced today a new study in partnership with GumGum, the leader in contextual intelligence technology, that dives deep into how...
To improve video quality, new technologies such as blockchain and artificial intelligence (AI) are being deployed. Editing, cinematography, voice-overs, scriptwriting, and a variety of other aspects...
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