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Cable television broadcasting services revenue to register over 5% CAGR in next 10 years

The Television Broadcasting Services Market revenues were estimated at US$ 537.8 Bn in 2021 and is anticipated to grow at a CAGR of 5.8% from 2022-2032, according to a recently published Future Market Insights report. By the end of 2032, the market is expected to reach a valuation of US$ 1 Tn. The demand for cable television broadcasting services is projected to grow at a CAGR of 5.4% during the forecast period.

The television industry’s future has been rapidly transitioning from broadcast to bandwidth, as broadcasting methods and consumer tastes move to on-demand audio and video content. Individuals are rapidly migrating away from cable television or satellite television in favour of over-the-top and internet protocol television services, which is mostly due to the entertainment media industry’s fast digitization. The increasing desire for businesses to reach out to huge audiences and potential consumers drives the expansion of television broadcasting services.

The increasing desire for businesses to reach out to huge audiences and potential consumers drives the expansion of television broadcasting services. With the introduction of digital transmission and the internet, the television business saw a notable transformation in recent years.

With the widespread use of the internet and the development of digital ecosystems throughout the world, online television transmission has grown in popularity over the last decade. The senior population, who spend a significant time viewing conventional television, is driving the expansion of cable television broadcasting services.

Considering that pay-TV subscription is coupled with their internet connection, the majority of North Americans continue to utilize cable TV. Aside from that, people prefer to watch live programs on pay TV. Furthermore, cable television broadcasting providers intend to offer video-on-demand (VoD) offerings in order to preserve their place in the worldwide market.

Consumers currently have a strong demand for OTT platforms and production studios, therefore broadcasters are concentrating their efforts on producing enormous amounts of higher-quality content.

Competitive Landscape

The market is fiercely competitive, where key players are increasingly focused to obtain a competitive advantage. The key companies in the Television Broadcasting Services Market are focused on R&D to produce innovative technological solutions.

In May 2022, Thomson Broadcast recently agreed to acquire GatesAir from a unit of the global investment firm The Gores Group.

In December 2020, Fox Broadcasting Company and Sinclair Broadcasting Company jointly decided to extend Fox channel affiliation for stations in 25 U.S. markets over a multi-year period. Access Wire

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