Bharat 24, the upcoming national Hindi news channel, has announced the appointment of Manoj Jagyasi as its chief business officer and strategic advisor to the board.
In his new role, he will be actively involved in all aspects of the channel’s broadcast business and will be an advisory on the board with an aim to expand the channel.
Furthermore, he will be looking after the channel’s managing revenue, marketing, research, operations and content co-creation.
Bharat 24 will be launched in August 2022. The channel will be implementing augmented reality (AR) in its studios and will be headquartered in Noida.
He moves from Zee Media Corporation where he was chief revenue officer.
Jagyasi said, “I am extremely pleased to be a part of this dynamic team at Bharat 24. Our tagline, ‘vision of new India’ represents the core belief of the channel which is to be the voice of real Bharat. At Bharat 24, our news content will lay emphasis on all states of our country and not on a mere two to three states, as we strongly believe that all states together make the real India. With a strong focus on technology and industry many first like AR, will definitely give a boost to our engagement with partners and thereby enable us to deliver the best for them. I look forward to leveraging this unique vantage point to serve our consumers and partners more effectively while we embark on this exciting path. Consumption patterns have evolved, and brands need to keep pace with the changing consumer psychographics. As we speak a number of senior ad sales professionals have already joined us to connect with stakeholders soon.”
With over 19 years of experience, he has also worked with Red FM, HUL, Network18 and iTV Network, among others. Campaign India