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BE releases major Radio experience upgrade

Broadcast Electronics, part of the Elenos Group, has a new auto-oriented experience for its The Radio Experience content management/datacasting system.

It says the recent TREplus upgrade will enable “radio broadcasters to effortlessly deliver content to the digital dashboard, opening up exciting opportunities for new revenue streams.”

New is a multitier layout for operations that includes a network tier which “simplifies regional, format and national campaigns by expanding the message manager, which provides a streamlined approach for broadcasters to deliver their content effortlessly.”

Other highlights include “connectivity to hybrid radio platforms such as Radio DNS and Xperi AutoStage” and beefed up offering “extensive reporting capabilities and a Content Watchdog feature, broadcasters can monitor and verify their content with ease. This closed-loop verification ensures optimal quality control and peace of mind for broadcasters and their advertisers.”

Broadcast Electronics President and COO Rich Redmond says, “The rapid growth of screens in cars capable of displaying text and full color graphic images opens the door for radio broadcasters to increase listener engagement with relevant visual images that complement their audio content.”

He adds “TREplus simplifies operations, delivers compelling visual content to the dash, and enables new revenue streams.” RedTech

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