After setting up a TV viewership measurement system, BARC India is gearing for launch of EKAM (Sanskrit for one), its digital viewership measurement venture. In keeping with its policy of transparency and inclusivity, BARC India is hosting a series of multicity roadshows for members of the digital ecosystem. This is part of the planned rollout of its digital measurement products under the EKAM brand.
BARC India in the past had conducted four roadshows at several stages before launching its TV viewership measurement service. The aim behind these roadshows is to constantly engage with the stakeholders and understand their needs. This is the first digital roadshow which has been planned to familiarize the industry with EKAM digital measurement products. These roadshows will also provide a platform for exchange of views on industry expectations and how the EKAM suite of products will meet those goals. The roadshows will be held in Delhi, Mumbai, and Bengaluru.