Media group Meredith Corporation has standardized its workflow on Avid’s MediaCentral Platform. Over a period of six year, Avid will upgrade 10 stations, install new Avid workflows at two additional stations, and enable Meredith to migrate to a virtualized environment, reducing costs and boosting efficiency while also benefiting from the advantage of adopting a common platform across the enterprise.
Meredith’s Local Media Group includes 17 owned or operated television stations reaching 11 percent of U.S. households. Faced with the pressures of operating in a digital environment, Meredith needed to upgrade its aging infrastructure and reduce expenditures. A mix of disparate news production equipment at different stations made technology upgrades, support, training, and planning complicated and expensive.
Meredith’s enterprise-wide adoption of Avid’s MediaCentral Platform will help the media company overcome these challenges. With a single platform across the enterprise and planned upgrades every two years, Meredith’s stations will benefit from the most advanced tools and workflows for enterprise-wide search and content sharing, and for embracing social media.
Meredith’s new workflow comprises Avid’s comprehensive tools and workflow solutions to create, deliver, and optimize media, including Avid NEXIS, MediaCentral, UX, and Avid Interplay and Avid iNEWS and iNEWS. Meredith will use Media, Distribute to deliver content to social media channels, as well as Media Composer, Cloud Remote and Media Composer, NewsCutter Option for nonlinear editing, and Avid AirSpeed video servers. Avid professional services will provide installation, support, and customized enterprise-wide training.