AVIA appoints Matthew Cheetham as General Manager of CAP

The Asia Video Industry Association has appointed Matthew Cheetham as General Manager of the Coalition Against Piracy (CAP). Cheetham succeeds Aaron Herps.

Cheetham is a qualified lawyer specializing in intellectual property, more specifically copyright protection, with over 20 years’ experience working in Asia-Pacific (APAC) for some of the largest content producers in the world. Prior to taking up his role at CAP, Cheetham was the Premier League’s Head of Business Affairs, Asia Pacific. In this role, Cheetham opened and headed up the Premier League’s APAC office in Singapore, the Premier League’s first office outside the UK, and oversaw all enforcement, policy and outreach efforts for the Premier League in APAC. BCS Bureau