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Audio-Technica Launches Trade-In Rebate Program

Audio-Technica, is preparing for the upcoming shift away from wireless systems operating in the 600 MHz band, mandated by law as a result of the ongoing FCC wireless spectrum reallocation initiative. To meet the demands of this situation, the company has announced a wide-ranging trade-in rebate program that will greatly assist wireless users in switching to a new system that accommodates the new guidelines, on their terms, through March 31, 2019.

The transition period will create an uncertain operating environment for users of 600 MHz wireless systems, who will be affected differently depending on their geographic location. Some may need to switch to new systems right away or fairly soon, while others will be able to operate longer. A few may even be able to hold out until the FCC mandated deadline of July 13, 2020.

Audio-Technica’s longer trade-in rebate program allows additional flexibility and options for this important switchover. Due to the complexity of the reallocation and the number of parties involved, there is no way to accurately predict just how – or when – individual users will be affected by these changes. But there is no need to panic. Unless any system is part of a mission critical application, Audio-Technica recommends following a use-it-till-you-lose-it path: Begin budgeting for a new system, maximum use of the current 600 MHz system, up to the FCC deadline, switch is recommended when users start encountering problems. This would allow users to take advantage of any new wireless systems brought to the market before they switch to a new wireless system.

The company is offering a Trade in on Your Terms program to help users make the switch out of 600 MHz when necessary. For each 600 MHz wireless system users trade in, they will receive a rebate on an eligible Audio-Technica wireless system. To provide budget flexibility and switch to a new system, the company is running this trade-in program since August 15, 2017, through March 31, 2019.

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