Apple TV+ and Disney+ were the major gainers in the U.K. subscription video-on-demand (SVOD) market, a survey from BARB, the country’s television audience measurement currency, has found. BARB’s establishment survey for the first quarter of the year reports that the number of U.K. households with access to a streaming service reached 19.57 million U.K. homes (68.5% of households), in the first quarter of the year, an increase of almost 500,000 homes since the fourth quarter of 2021. Of these, 1.57 million homes had access to Apple TV+, up 27% from 1.24 million the previous quarter and 6.53 million homes had access to Disney+, a quarterly increase of 19% from 5.49 million in Q4 2021.
Netflix, Amazon Prime Video and Sky’s Now TV saw smaller quarterly gains with 17.29 million homes having access to Netflix in Q1 2022, up 3% from 16.79 million the previous quarter; 13.35 million homes having access to Amazon Prime Video, a growth of 6% from 12.57 million in Q4 2021; and 2.13 million homes with Now TV, an increase of 4% from 2.06 million the previous quarter.
The number of U.K. homes with two or more services is now 13.2 million homes (46.3% of households), up from 12.4 million homes in Q4 2021. Variety