APIS India, an FMCG company, has awarded its media mandate to dentsu X India, an integrated media specialist from the house of Dentsu Aegis Network.
APIS India offers a range of quality food products in India. The brand started its Indian Consumer Business 36 months ago and now it is a prominent brand with more than 2.4 lakh retail coverage across India. It has become a strong player in Modern trade and E-commerce segment.
APIS India offers a range of quality food products in India. With its world class in-house facilities for testing lab for processing and filtration. Starting its Indian Consumer Business just 36 months ago, it has become a strong player in E-commerce and Modern trade segment and now is a prominent brand with more than 2.4 lakh retail coverage across India.
Speaking on the association, Pankaj Mishra, CEO, APIS India Said, “The dentsu X team has impressed us with their consumer and market insights, their appreciation of consumer connect and driving experiences. We are very happy to announce our association with dentsu X.”
Commenting on the appointment, Divya Karani, CEO, dentsu X said, “This is a testimony to the value dentsu X brings to the business. When clients who have experienced our work, reach out to award us new business, it is very gratifying. In a year when we have clinched large new business wins, awards & accolades from the industry, this is the cherry on the cake.”
This has been a year of accolades for dentsu X with Forrester Wave, global research firm, recognizing dentsu X as ‘One of the most significant media agencies in 2019’ and COMvergence, an independent international report, recognizing dentsu X India as the No.1 agency on the New Business Barometer 2018.―Adgully