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Android TV accelerates in STBs and smart TVs as global pay-TV market declines

A examine from Rethink Analysis is predicting that as pay-TV households continues their path of secular decline from an estimated 921 million in 2020 to 680 million in 2026, shipments of operator set high containers (STBs) can be equally impacted, falling from 242.6 million to 184.8 million.


If this decline is achieved, this may imply stated Rethink, that the put in base for set tops would fall from 1.21 billion in 2020 to 824.67 million in 2026, whereas the sensible TVs and linked TV (CTV) units section is anticipated to develop from an put in base of 497 million in 2020 to 905 million in 2026.

As this occurs, the analyst stated operators will probably ditch resource-thirsty legacy Linux-based proprietary set tops as their footprint of pay-TV properties begins to say no all over the world, with the market share such programs falling from round 85% in 2020 to 48% in 2026. This transformation will even see a world uptick in Android TV and HarmonyOS in not solely the shrinking footprint of operator set tops but additionally what Rethink says would be the “ballooning” variety of sensible TVs and CTV units. RDK can also be anticipated to make some progress in Europe and maintain maintain of the US market.

Rethink calculates that globally, Android TV Operator Tier will develop from round 5% of the put in operator set high base to some 23%, in 2026. RDK, in the meantime, is simply anticipated to develop from 6% to 10%, even with curiosity from Tier 1 operators in Europe. The analyst famous considerably archly that just about doubling a footprint would usually be a trigger for celebration, however compared with Android TV Operator Tier’s success, it isn’t as emphatic.

The examine additionally forecast that Linux can also be set to say no on the planet of sensible TVs and CTV units, as LG’s WebOS, Samsung’s Tizen and Roku’s platform lose floor to the rise of Android TV and Huawei’s HarmonyOS. This says Rethink will even drive out Chromecast and AOSP-based installations, with former’s decline catalysed by a decline in demand for CTV units as system substitute cycles lead sensible TVs turn into the usual first display screen within the dwelling.

In the report, Rethink calculates that Android TV is ready to achieve 25% share of sensible TVs and linked TV Units by 2026, representing an estimated 236 million of a complete 905 million units. But it additionally stated that maybe the standout characteristic of its findings was the rise of HarmonyOS, because of the commerce dispute between China and the US, with ensuing issues over entry to Android updates.

The analyst expects within the quick time period that Huawei and others would proceed to favour Android for set high and different linked units, together with smartphones and tablets – resulting in development in China for Android, initially. Nonetheless, the probably longer-term route is in direction of HarmonyOS as a ubiquitous cross-platform OS that will even more and more tackle Android in impartial markets exterior China – particularly in APAC and Latin America. Android News

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