African OTT to generate $2BN by 2027 : Digital TV Research
SVOD revenues will reach $1.66bn by 2027, up from $476m in 2021.
African OTT movie and TV episode revenues will reach $2bn by 2027, triple from $623m in 2021, according to the Africa OTT TV and Video Forecasts report from Digital TV Research.
Digital TV Research forecasts 13.72 million SVOD subscriptions by 2027, up from 4.89 million at end-2021. Netflix will account for 47% of the region’s SVOD subscriptions by 2027. With no Amazon Prime countries in Africa, Amazon Prime Video is forecast to have 2.18 million paying subscribers by 2027.
South Africa and Nigeria will together account for 56% of the total by 2027, leaving $896m divided between the other 33 countries. SVOD revenues will reach $1.66bn by 2027, up from $476m in 2021, driven by a predicted 13.72m SVOD subscriptions by 2027, up from 4.89m at the end of 2021. BCS Bureau
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